" Walking into Germany丨2021 Beijing " is a Sino-German cultural exchange event with the theme of "German Family Weekend Life". Entrusted by the German National Chamber of Commerce, we designed the IP image of the event.

The principle of gradient and slicing is applied in this design, and the movement of "walking in" is visualized through different plane shapes and gradually stretched. Thus the image is highly recognizable.

In addition, considering the continuation of the event in different cities, the image design also endows the IP with ductility, which can be substituted into different urban elements for series design to strengthen the public's memory of the brand.