"Creative Beethoven" is an IP image entrusted by the German Consulate General in Guangzhou for Beethoven's 250th birthday concert.

The design uses the principle of slices. Through the overlapping and arrangement of multiple slices, the image of Beethoven is abstractly reproduced. In addition, the ripples of the slices illustrate the ripples of a stringed instrument, which awakens the viewer's senses, as if they can see the beating notes and hear the smart rhythm, which is a dialogue between modern design and classical music.

In such concise and restrained design language, the designer successfully reflects the tension of Beethoven's music, trying to present the magnificent life of this musical genius.